Overview/Summary of SYMLOG and McClelland's Social Motives

Social motives (McClelland): a theory of three needs that outline how an individual is motivated to behave. The needs are more closely associated with measurements within the SYMLOG system than many other models, with the need for achievement close to the F dimension; need for affiliation close to the P dimension, and need for power associated with the U dimension. These achievement needs, however, are not bi-polar, as with SYMLOG.

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